Digital Marketing & Operations Assistant

Job Description

OptimisationAssistPosition Overview We are seeking a dynamic professional to combine training operations management with digital marketing excellence. This hybrid role offers the opportunity to drive both operational efficiency and marketing growth in our education and training organisation. Key Responsibilities Training Operations & Compliance (50%) Administrative Operations Schedule training classes and manage learner notifications Handle customer inquiries, bookings, and phone support Manage day-to-day administrative operations and staff coordination Assist with regulatory reporting, audits, and compliance documentation Quality & Compliance Management Support the Training & Compliance Manager with regulatory requirements Develop and maintain policies, procedures, and quality management systems Monitor compliance with legislative requirements and accreditation standards Assist with learner cases, appeals, and complaints resolution Reporting & Documentation Prepare accurate reports tailored to stakeholder needs Support contract management, governance, and risk assessment processes Digital Marketing & Growth (50%) Campaign Management Create and manage Facebook & Google ad campaigns within budget parameters Design and execute email marketing campaigns for the training program promotion Monitor campaign performance using Google Analytics and ad platform analytics Conduct ROI analysis and performance reporting Content & SEO Perform keyword research and create SEO-optimised content Monitor SEO performance, backlinks, and keyword rankings Develop innovative marketing strategies and creative content Manage WordPress website content and basic graphic design tasks Asssit with Social Media & Market Research Manage social media presence across Facebook, Instagram, LinkedIn, and GMB Conduct competitor analysis and market research Develop marketing strategies to expand the client base and service streams Assist with Analytics & Optimisation Analyse campaign performance and provide actionable insights Monitor digital marketing metrics and KPIs Optimise marketing processes for better efficiency and results Required Skills & Experience Essential Requirements Experience: Minimum 5-10 years in training operations and/or digital marketing Communication: Excellent English (written & spoken) with strong interpersonal skills Technical Proficiency: Google Ads, Facebook Ads, SEO, Google Analytics, WordPress Administrative Skills: High attention to detail, process optimisation, organisational excellence Digital Marketing Expertise Social media management and content creation Email marketing campaign development Basic graphic design capabilities Campaign monitoring and performance analysis Operations & Compliance Knowledge Understanding of training industry regulations and compliance requirements Experience with quality management systems Ability to manage multiple stakeholders and administrative processes Sound business acumen and budget management skills Personal Attributes Independent work style with the ability to follow instructions Proactive thinking and a problem-solving approach Flexibility and adaptability to change Positive and supportive leadership qualities Ability to work with minimal supervision Required Skills & Experience Essential: Excellent English (written & spoken) Digital Marketing: Google Ads, Facebook Ads, SEO, social media management, email marketing Technical: Google Analytics, WordPress, basic graphic design Analytics: Campaign monitoring, ROI analysis, performance reporting Administrative: Strong organisational skills, attention to detail, and process optimisation Personal: Independent work style, ability to follow instructions, and proactive thinking Experience: Minimum 5-10 years in digital marketing and/or operations roles What We Offer Opportunity to work in a dynamic training organisation where you'll impact both marketing growth and operational excellence.