Digital Marketing Omni Experience

As a Digital Marketing Omni Experience Executive at TCS, your role involves supporting omni-channel experience by developing and executing content strategies for B2B and B2C channels. Your key responsibilities include: - Content Development & Execution - Create and manage content for multiple channels including web, social media, email, and in-store. - Adapt content for both B2B and B2C audiences, ensuring relevance and brand alignment. - Collaborate with creative and marketing teams to deliver high-quality assets. - Omni-Channel Strategy Support - Assist in implementing omni-channel content strategies to enhance customer experience. - Ensure seamless integration of content across digital and physical platforms. - Performance Monitoring & Optimization - Track content performance metrics (engagement, conversion, reach). - Recommend improvements based on analytics and customer feedback. - Cross-Functional Collaboration - Work closely with category managers, ecommerce teams, and marketing leads. - Coordinate with technical teams for content publishing and updates. Qualification Required: - Minimum 15 years of regular, full-time education (10 + 2 + 3) is mandatory. Please note that the job location for this role is in Chennai and the desired qualification is a BACHELOR OF COMMERCE. As a Digital Marketing Omni Experience Executive at TCS, your role involves supporting omni-channel experience by developing and executing content strategies for B2B and B2C channels. Your key responsibilities include: - Content Development & Execution - Create and manage content for multiple channels including web, social media, email, and in-store. - Adapt content for both B2B and B2C audiences, ensuring relevance and brand alignment. - Collaborate with creative and marketing teams to deliver high-quality assets. - Omni-Channel Strategy Support - Assist in implementing omni-channel content strategies to enhance customer experience. - Ensure seamless integration of content across digital and physical platforms. - Performance Monitoring & Optimization - Track content performance metrics (engagement, conversion, reach). - Recommend improvements based on analytics and customer feedback. - Cross-Functional Collaboration - Work closely with category managers, ecommerce teams, and marketing leads. - Coordinate with technical teams for content publishing and updates. Qualification Required: - Minimum 15 years of regular, full-time education (10 + 2 + 3) is mandatory. Please note that the job location for this role is in Chennai and the desired qualification is a BACHELOR OF COMMERCE.