Digital Marketing

About the Role:
This position requires a dynamic and innovative approach to digital marketing strategies. The Digital Marketing professional will engage in developing, implementing, and managing marketing campaigns that promote Manipal Hospitals' services and enhance online presence. The role demands creativity and analytical skills to optimize user engagement and drive business growth through digital channels. About the Team: You will join a collaborative and results-driven team of marketing professionals who are dedicated to promoting health services through effective digital strategies. The team fosters a culture of innovation and continuous learning, encouraging members to share ideas and best practices. Working closely with other departments, including operations and patient services, the team prioritizes patient engagement and satisfaction.  

You are Responsible for:
- Developing and executing digital marketing campaigns across various platforms, including social media, email, and search engines. - Analyzing performance metrics and user engagement data to refine marketing strategies. - Managing the hospital’s website content and ensuring optimization for search engines (SEO). - Coordinating with design teams to create visually appealing marketing materials that align with the brand. - Monitoring industry trends and competitors to identify new opportunities for growth. To succeed in this role – you should have: - A bachelor’s degree in Marketing, Communications, or a related field. - Proven experience in digital marketing, preferably in the healthcare industry. - Strong analytical skills and experience with tools for data analysis and reporting. - Knowledge of SEO best practices and familiarity with content management systems. - Excellent communication and teamwork skills to collaborate effectively with various stakeholders.