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Vetic logo

Digital Marketing Manager

3 - 7 years

9 - 15 Lacs

Gurugram

Posted:1 day ago| Platform: Naukri logo

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Skills Required

Lead Generation Digital Marketing Campaign Management Google Ads Bidding Growth Marketing Meta Ads Linkedin Ads Performance Marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

YOUR KEY RESPONSIBILITIES: - Drive digital media plan and execution across online channels. - Create and manage digital marketing (Brand, Programmatic, social, affiliates) strategies and leverage campaigns to deliver on business objectives. - Manage large-scale campaign planning, execution, and optimization strategy for both performance and brand awareness objectives. - Build digital plans and execute growth charter for retention cohorts. - Own the strategic development of performance marketing, through a strong mar-tech and data-driven acquisition approach. - Drive, manage, and partner with key internal and external stakeholders. Experience Required: - 3+ years of experience in Performance and Digital Marketing for consumer products. - Preferred combination of experience in online acquisition, retention marketing in ecommerce / digital native brands or agency. - A good understanding of funnels, audience segmentation, creative best practices, and marketing briefs. - Excellent skills in analytical and logical reasoning, ability to analyze large and complex data-sets to realize appropriate strategies and solutions for programs and campaigns. - Thorough understanding and experience of Bid optimizers, RTB, DSPs, DV360, Campaign Manager, Ad exchanges, DMPs, Audience targeting/segmentation, and web analytics, measurement tools like GA360 / Amplitude / Appsflyer 6. - You have a high level of ownership, comfortable working in independent environments as well as in a large team setup.

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Vetic
Vetic
www.vetic.com

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