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Digital Marketing Manager

Digital Marketing Manager

USI Global Academy

3 - 5 years

4 - 5 Lacs

Kochi

Posted:1 month ago| Platform:

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Skills Required

Google Ads Seo Marketing Sem / Seo Digital Marketing Social Media Marketing Seo Tools Google Analytics Facebook Ads Email Marketing Paid Marketing Meta Ads

Work Mode

Work from Office

Job Type

Full Time

Job Description

Key Responsibilities: Plan, develop, and manage comprehensive digital marketing strategies across platforms (SEO, SEM, Social Media, Email Marketing, etc.). Run paid ad campaigns on platforms like Google Ads, Meta (Facebook/Instagram), LinkedIn, and YouTube. Analyze campaign performance, prepare reports, and optimize campaigns to improve ROI. Manage company websites, landing pages, and ensure proper SEO optimization. Lead content strategy in coordination with creative teams (blogs, videos, emailers, etc.). Monitor market trends and competitor activities to identify growth opportunities. Collaborate with internal teams (sales, design, management) to ensure brand consistency. Manage marketing budgets and ensure proper allocation across channels. Track lead quality and conversion rates, and support CRM team for effective follow-ups. Build and manage email marketing campaigns and automation tools (Mailchimp, Zoho, etc.). Coordinate with influencers, agencies, or external partners for promotions and branding. Requirements: Bachelors/Master’s degree in Marketing, Digital Media, or a related field. 3+ years of experience in digital marketing, preferably in education/recruitment/migration. Strong knowledge of Google Ads, Facebook Business Manager, LinkedIn Ads, SEO/SEM tools (Google Analytics, Search Console, Ahrefs, etc.). Experience with WordPress, Canva, video editing tools, and email marketing platforms. Excellent analytical, strategic thinking, and project management skills. Creative mindset with attention to detail and the ability to multitask. Leadership qualities and team collaboration skills. Knowledge of CRM tools like Zoho or HubSpot is a plus.

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Digital Marketing Manager