Digital Marketing Manager (social media marketing, email marketing)

3 - 5 years

6 - 8 Lacs

Posted:2 months ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Comms Managed Executive – Join a UK-Based Digital Marketing Agency in Coimbatore
Location: Coimbatore
Experience: 3 – 5 years
Salary: ₹6 – ₹8 LPA

Are you a multi-talented digital marketer with a passion for social media, content creation, email marketing, and paid ads?

Join a growing UK-based agency’s in-house marketing team in Coimbatore, where you’ll work on high-impact campaigns for franchisees across the UK. This is your chance to lead end-to-end digital marketing efforts that drive leads, build brand consistency, and deliver measurable results.

What You'll Do:
Social Media Management

  • Manage Facebook, Instagram, LinkedIn, and X accounts for multiple franchisees.
  • Create & schedule 3 localized posts per week (property listings, testimonials, FAQs, market insights).
  • Monitor audience engagement and provide quarterly reports.

Paid Social Media Ads

  • Plan and run Facebook & Instagram campaigns focused on instant valuations and lead generation.
  • Recommend budgets and optimize performance for ROI.
  • Track and report on impressions, clicks, and conversions.

Content Creation

  • Write 2 SEO-optimized blog posts per client per month to establish local market authority.
  • Collaborate with designers to create visual assets for each blog.

Email Marketing

  • Customize and send bi-weekly or weekly campaigns using Lead Pro and Brief Your Market (BYM).
  • Incorporate listings, news, and insights to keep audiences engaged.
  • Track campaign performance and adjust strategy as needed.

Fully Managed Comms Packages

  • Execute full-service marketing (social, email, content) for Comms and Comms PLUS clients.
  • Manage additional services like social ads and print campaigns.
  • Maintain brand consistency across every touchpoint.

Bespoke Content & Design

  • Write property descriptions, local area guides, and custom marketing copy.
  • Coordinate branded visuals and print materials using Canva.

Reporting & Strategy

  • Deliver monthly dashboards and conduct quarterly performance reviews.
  • Use data to make informed recommendations that improve results.

Collaboration with UK Team

  • Work alongside the UK sales and marketing team to align campaigns with overall business goals.
  • Share insights to refine and evolve service offerings.

What We’re Looking For:

  • 3–5 years of experience in digital marketing (social media, email, paid ads, and content).
  • Proficiency in tools like Canva, LeadPro, and BYM.
  • Deep understanding of lead generation, digital strategy, and brand communication.
  • Excellent written and verbal communication skills.
  • Strong reporting and analytical capabilities.
  • Ability to manage multiple client accounts with consistency and precision.
  • Self-driven, detail-oriented, and collaborative mindset.

Job Type: Full-time

Pay: ₹600,000.00 - ₹1,200,000.00 per year

Ability to commute/relocate:

  • Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)

Experience:

  • Email marketing: 4 years (Required)
  • Email Campaign: 4 years (Required)

Language:

  • English Fluently (Required)

Work Location: In person

Job Type: Full-time

Pay: ₹600,000.00 - ₹800,000.00 per year

Benefits:

  • Health insurance
  • Provident Fund

Schedule:

  • Day shift
  • Monday to Friday

Supplemental Pay:

  • Performance bonus

Work Location: In person

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Prognova Partners Pvt Ltd

Consulting

Mumbai