Digital Marketing Manager

6 - 11 years

10 - 12 Lacs

Posted:20 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Job Summary:

Digital Marketing Manager

Key Responsibilities:

  • Develop, execute, and manage comprehensive digital marketing strategies across multiple channels, including SEO, SEM, email marketing, social media, content marketing, and paid advertising.
  • Plan and oversee all digital marketing campaigns to drive traffic, engagement, and conversions.
  • Analyze market trends and competitor activities to identify opportunities for growth.
  • Manage and optimize PPC campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn, and others.
  • Collaborate with creative teams to produce engaging content for websites, blogs, social media, and email newsletters.
  • Use analytics tools (Google Analytics, SEMrush, HubSpot, etc.) to track, measure, and report on campaign performance.
  • Manage the marketing budget and allocate resources efficiently to maximize ROI.
  • Stay up to date with emerging digital marketing trends and technologies.
  • Lead and mentor junior marketing staff or external agencies as needed.
  • Ensure brand consistency and adherence to company guidelines across all digital platforms.

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