Digital Marketing Manager

MetricStream

Title: Manager Digital Marketing

Job Location

Digital Marketing Manager

This is a hands-on leadership role ideal for someone who thrives at the intersection of strategy, execution, and analytics.

Key Responsibilities

• Build and execute a digital marketing roadmap that aligns with demand generation and sales pipeline goals.
• Lead and mentor the digital marketing team, including agencies and contractors, to deliver pipeline growth and ROI.
• Champion an AI-enabled, data-driven approach to campaign design, execution, and optimization.
• Own and scale MetricStream's global SEO strategy to increase keyword rankings, organic traffic, and thought leadership visibility.
• Partner with the Website team to ensure technical SEO, site performance, and content optimization align with AI-First Connected GRC messaging.
• Manage planning, execution, and optimization of paid campaigns across Google Ads, LinkedIn, GDN, Demandbase, and other digital channels.
• Align campaigns with buyer journeys, personas (C-suite, risk, compliance, audit leaders), and verticals (BFSI, healthcare, energy, and beyond).
• Optimize budgets and bids to maximize Hot Leads, SQLs, and pipeline impact.
• Drive experimentation and testing of landing pages, lead forms, and user flows.
• Collaborate with the Website team on UI/UX refinements to improve conversion rates and pipeline contribution.
• Develop dashboards and reports to measure channel performance, pipeline contribution, and ROI (HubSpot, Salesforce, GA4, Demandbase and other tools).
• Translate data into actionable insights for leadership, ensuring digital programs directly support opportunity pipeline growth.

Skills and Experience

• 710 years of digital marketing experience, including 3+ years in a manager or leadership role.
• Proven track record driving pipeline growth via SEO, SEM/PPC, and CRO.
• Hands-on expertise with HubSpot, Salesforce, Demandbase, Google Ads, LinkedIn Ads, and GA4.
• Strong knowledge of SEO tools such as SEMRush, Ahrefs, and Google Search Console.
• Data-driven and analytical, with the ability to show ROI and pipeline impact.
• Experience managing agencies and cross-functional stakeholders.
• Passion for digital innovation, AI-first strategies, and measurable marketing outcomes.

Why Join MetricStream

• Be part of a mission-driven company redefining how the world manages cyber and enterprise GRC risk.
• Work on

  AI-first, market-leading solutions

  that power the risk strategies of the world's top enterprises.
• Collaborate with global teams and senior leadership to shape product and marketing direction.
• Enjoy a high-impact, innovation-oriented culture where your insights and execution make a difference.

Education

• Bachelor's or Master's degree in Marketing