Digital Marketing Manager

Role & responsibilities

• Plan, execute, and scale performance marketing campaigns on

  Google Ads and Meta Ads

  .
• Own and deliver revenue targets, ROAS, and profitability KPIs for Shopify.
• Manage Shopify

  offer codes

  and integrate campaigns with platform performance.
• Continuously monitor campaigns to identify scaling opportunities and optimize underperformers.
• Collaborate with the creative/content team to develop high-performing ad strategies and offers.
• Track customer journey (via tools like Microsoft Clarity/Hotjar/GA4) and optimize bounce rates.
• Drive improvements in

  conversion rates

  by leveraging audience insights and funnel optimizations.
• Suggest and implement campaign/offer constructs aligned with performance data.
• Maintain detailed daily logs of performance metrics: CAC, ROAS, Revenue, Units, Spend, Sessions, Conversion Rate, AOV, CTR, etc.
• Demonstrate proven experience in scaling Meta campaigns and designing high-ROI offer constructs.
• Take

  P&L accountability

  of Shopify, including ad spend efficiency and revenue delivery

Preferred candidate profile

• 2+ years

  of experience in

  performance marketing on Meta and Google Ads

  .

• Mandatory

  : Prior experience working with

  D2C consumer brands

  on Shopify.
• Proven success in scaling campaigns profitably (ROAS-focused).
• Strong analytical skills with proficiency in tools like GA4, Clarity, or similar.
• Creative mindset to design offers/campaigns that resonate with D2C audiences.
• Ability to balance growth with profitability and optimize full-funnel performance.