Digital Marketing Manager

Job Description

Digital Marketing Manager Job Description You re not the person who will settle for just any role. Neither are we. Because we re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you ll help us deliver better care for billions of people around the world. It starts with YOU. In this role, you will: Managing on platform media for marketplaces (Amazon, Flipkart, Firstcry). Digital Strategy & Execution: Create & execute a holistic digital strategy aligned to overall business objectives & goals. Create & execute an annual digital marketing calendar and build programs/activations designed to help achieve the brand/business objectives laid out in the digital strategy, as well as the overall brand objectives. Ecommerce Marketing: Create & execute a powerful Platform Marketing strategy for each E-commerce platform to drive brand Goals in collaboration with brand & account teams. Develop a string rigor of review, experimentation, learning & continuous learning to drive towards elevating outcomes. Media & Data Analytics: Drive in-depth quantitative analyses and reporting of digital media performance metrics. Drive business scorecards that will measure performance on digital marketing as well as its impact on the overall brand equity & business outcomes. Manage agency ecosystem: Primary point of contact and subject matter expert for digital paid media and social platform experiences with both internal and external contacts. Work with the Digital Media Agency, Advertising Agency and Leadership Team to set goals, define strategy, and review progress. Benchmarking & Continuous improvement: Research emerging technologies as well as best-in-class external/competitor s digital & e-commerce marketing strategy for best practices and opportunities to improve strategy, execution and capabilities. About Us Huggies . Kleenex . Cottonelle . Scott . Kotex . Poise . Depend . Kimberly-Clark Professional . You already know our legendary brands and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn t exist without talented professionals, like you. At Kimberly-Clark, you ll be part of the best team committed to driving innovation, growth and impact. We re founded on more than 150 years of market leadership, and we re always looking for new and better ways to perform - so there s your open door of opportunity. It s all here for you at Kimberly-Clark. Led by Purpose. Driven by You. About You You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you ll experience Flex That Works: flexible work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business. In one of our marketing roles, you ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications: Educational Qualification (Desired): MBA/Postgraduate degree in Marketing/Digital marketing. 3-4 years of relevant experience in handling FMCG category / has worked in a performance marketing agency. Competencies - Analytical ability, execution excellence, accountability of business results, display growth mindset. Agility and attention to details. Able to multi-task, cope up with the dynamics of business. Strong MS excel skills - should be able to independently do data analysis, arrive at insights and hypothesize. Self-motivated and able to work independently with demonstrated entrepreneurial initiative, as well as able to work in a cross-functional environment. To Be Considered Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role. In the meantime, please check out the careers website . And finally, the fine print . Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check. #LI-Hybrid Primary Location Mumbai Corporate Office Additional Locations Worker Type Employee Worker Sub-Type Regular Time Type Full time