Digital Marketing Manager

Job Title:

Location:

Experience:

About the Role:

We are looking for a highly skilled and data-driven Digital Marketing person with deep expertise in performance marketing, conversion rate optimization (CRO), and multiplatform PPC management. The ideal candidate will be responsible for strategizing, executing, and optimizing large-scale digital marketing campaigns across Google, Bing, social media, and various display/remarketing channels. You will work closely with cross-functional teams to drive measurable growth, maximize ROI, and generate qualified leads for a diverse set of B2B and B2C clients.

Key Responsibilities:

Digital Marketing Strategy & Execution

? Develop, implement, and scale high-impact PPC campaigns across Google Ads, Bing Ads, LinkedIn, Facebook, Twitter, and other paid channels.

? Manage large keyword portfolios and optimize campaigns for maximum performance, lead generation, and ROI.

? Oversee online lead generation efforts for multiple industries including small businesses, enterprises, and consumer products/services.

Conversion Rate Optimization & Analytics

? Lead CRO initiatives using A/B testing, multivariate testing, UX analysis, and funnel optimization to improve campaign and landing page performance.

? Utilize analytics tools to evaluate traffic patterns, conversion trends, and user behavior.

? Drive continuous improvement across campaigns through insights from Heap Analytics, Mouseflow, Formisimo, and other advanced platforms.

erformance Monitoring & Reporting

? Monitor, analyze, and optimize performance marketing activities across all channels.

? Prepare detailed reporting dashboards via Google Analytics, SEMrush, Optimizely, and other tools.

? Identify growth opportunities and develop data-backed marketing recommendations.

Cross-Functional Leadership

? Collaborate with creative, content, technology, and sales teams to develop high-quality marketing assets.

? Lead and mentor marketing teams to execute high-performance campaigns with precision.

? Ensure alignment between marketing initiatives and organizational goals. Brand & Growth Marketing

? Drive brand visibility through targeted display advertising, remarketing, and mobile app advertising.

? Oversee budget allocation, forecasting, and strategic planning across marketing channels.

Required Skills & Qualifications:

? 10+ years of proven experience in digital marketing, PPC advertising, and CRO.

? Expertise in Google AdWords, Bing Ads, social PPC, and display/remarketing campaigns.

? Strong understanding of SEO, SEM, user behavior, and multichannel marketing strategies.

? Hands-on experience with multivariate and A/B testing.

? Data-driven mindset and deep experience using analytics tools.

? Strong leadership, communication, and strategic planning abilities.

Certifications (Preferred):

? Google Ads Advanced Search & Display Certified

? Google Analytics Certified ? Bing Ads Accredited Professional

? Advanced certifications in PPC, CRO, or Analytics

Tools & Platforms Knowledge:

? Google Ads, Bing Ads, Yahoo Ads

? Facebook & LinkedIn Ads

? AdRoll, WordStream, SiteScout, SEMrush

? Mouseflow, Heap Analytics, Formisimo

? Optimizely, 7Search.com, Advertising.com