Digital Marketing Manager

Job Summary

Digital Marketing Manager

Responsibilities

• Strategy Development & Execution:

• Develop, implement, and manage comprehensive digital marketing strategies that align with overall business objectives.
• Plan and execute all digital marketing, including

  SEO/SEM, marketing database, email, social media, and display advertising campaigns

  .
• Identify trends and insights, and optimize spend and performance based on insights.

• Performance Marketing & Analytics:

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Utilize strong analytical capability to evaluate end-to-end customer experience across multiple digital touchpoints.
• Instrument conversion points and optimize user funnels.

• Content & Campaign Management:

• Brainstorm new and creative growth strategies.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Oversee content marketing efforts, including blog posts, articles, videos, and infographics, ensuring they are optimized for digital channels.
• Manage and optimize email marketing campaigns, including list segmentation, content creation, and A/B testing.

• SEO & SEM:

• Manage and optimize search engine optimization (SEO) strategies to improve organic search rankings and website traffic.
• Develop and manage paid search (SEM/PPC) campaigns across platforms like Google Ads and Bing Ads, optimizing for keywords, bids, and ad copy.

• Social Media Marketing:

• Develop and execute social media strategies across relevant platforms (e.g., Facebook, Instagram, LinkedIn, Twitter) to build brand awareness, engage the audience, and drive traffic/leads.
• Monitor social media trends and manage social listening.

• Website Management & Optimization:

• Work to improve website UI/UX in collaboration with technical teams.
• Ensure website content is regularly updated and optimized for search engines and user engagement.

• Budget Management:

• Manage and allocate digital marketing budgets effectively to achieve maximum ROI.

• Team Collaboration:

• Work closely with sales, product development, and traditional marketing teams to ensure integrated and consistent brand messaging.
• Stay up-to-date with the latest digital marketing trends and technologies.