Digital Marketing Manager

Company Description

At IBARC (Integrated Business Automation Research Centre), we focus on researching innovative tools and strategies to drive business growth. Our mission is to empower SMEs and Start-ups by providing solutions that enable them to enhance their operations, grow effectively, and scale efficiently. We are dedicated to creating a positive impact by supporting businesses in achieving their goals and unlocking their potential in competitive markets.

Role Description

This is a full-time, on-site Digital Marketing Manager position based in Kakkanad. The Digital Marketing Manager will be responsible for planning and executing digital marketing campaigns, managing social media platforms, analyzing web performance metrics, and overseeing lead generation initiatives. Additional responsibilities include developing innovative strategies to enhance the digital presence of the company and collaborating with cross-functional teams to align marketing efforts with business goals.

Qualifications

• Proficiency in Digital Marketing, Social Media Marketing, and Lead Generation to effectively manage campaigns and generate desired outcomes.
• Experience in Web Analytics for tracking, analyzing, and optimizing digital marketing performance.
• Strong understanding of general Marketing concepts and strategy development.
• Excellent communication, project management, and team collaboration skills.
• Familiarity with marketing tools and platforms; certifications in digital marketing or related areas are a plus.
• Bachelor's degree in Marketing, Business, Communication, or a related field.