Digital Marketing Manager

Job Title:

Job Overview:

Key Responsibilities:

1. Digital Strategy:

   Develop and execute a comprehensive digital marketing strategy to increase brand visibility, drive website traffic, and generate leads for our AI software products.

2. Content Creation:

   Oversee the creation of high-quality content, including blog posts, whitepapers, eBooks, videos, infographics, and more, that educates and engages our target audience.

3. SEO and SEM:

   Optimize our website for search engines (SEO) and manage pay-per-click (PPC) advertising campaigns to increase organic and paid search traffic.

4. Social Media Management:

   Manage and grow our social media presence across platforms like LinkedIn, Twitter, and others to engage with our audience and promote our AI solutions.

5. Email Marketing:

   Develop and execute email marketing campaigns, including lead nurturing sequences and newsletters, to convert leads into customers.

6. Analytics and Reporting:

   Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts, and use data-driven insights to make improvements.

7. Digital Advertising:

   Plan and execute digital advertising campaigns, including display advertising, retargeting, and social media advertising, to reach a wider audience and drive conversions.

8. Marketing Automation:

   Implement and manage marketing automation tools to streamline lead nurturing and customer engagement processes.

9. Competitor Analysis:

   Stay updated on industry trends and competitive landscape to identify opportunities and adjust marketing strategies accordingly.

10. Collaboration:

    Work closely with cross-functional teams, including product management and sales, to align marketing efforts with overall business goals.

Qualifications:

• Bachelor's degree in marketing, business, or a related field. Master's degree is a plus.
• 5+ years of experience in digital marketing, preferably in the technology or software industry.
• Strong understanding of digital marketing techniques, tools, and best practices.
• Proficiency in marketing automation platforms, email marketing tools, and web analytics tools (e.g., Google Analytics).
• Knowledge of AI and technology trends is a plus.
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Strong project management skills and the ability to manage multiple campaigns simultaneously.
• Familiarity with CRM systems and customer segmentation strategies.
• Certifications in digital marketing (e.g., Salesforce.com, HubSpot) are a plus.