Digital Marketing Manager

Job Title: Head of Digital Marketing Location: Mumbai, India Reports to: Marketing Director Company: Chemkart and subsidiaries Employment Type: Full time Experience Level: 3-5 years About Chemkart Chemkart is one of Indias fastest-growing importers and distributors of premium raw ingredients for the food and nutraceuticals industry. With strong global sourcing networks and a commitment to quality, innovation, and reliability, were expanding our digital presence to support ambitious growth targets.

Role Overview
We are seeking a dynamic and strategic Head of Digital Marketing to lead and scale Chemkarts digital growth. This role will oversee all digital marketing channels and lead a team comprising the SEO Expert, Performance Marketing Head, Graphic Designer, and Web Development/Management team. The ideal candidate will bring a blend of analytical thinking, creative flair, and a deep understanding of B2B digital strategy, with a focus on driving qualified leads and enhancing brand presence.

Key Responsibilities
Develop and execute a comprehensive digital marketing strategy aligned with the companys business goals and marketing roadmap. Lead and mentor a cross-functional digital team including SEO, paid media, creatives, and web operations. Oversee paid advertising campaigns across Google Ads, LinkedIn, Meta, etc. to ensure high ROI and conversion performance. Optimize website performance, user journey, and lead capture strategies in collaboration with internal and external developers. Drive SEO strategy and content performance to improve organic traffic and SERP rankings. Collaborate with the graphic design team to maintain visual brand consistency across digital assets and campaigns. Monitor, analyze, and report digital marketing KPIs using tools like Google Analytics, Search Console, SEMrush, and CRM platforms. Work closely with the Marketing Director on branding, campaign planning, and key business initiatives. Stay updated with emerging digital trends, martech tools, and competitor activity to keep Chemkart at the forefront of digital excellence. Requirements Bachelors or Masters degree in Marketing, Business, Digital Media, or a related field. At least 5 years of experience in digital marketing, with at least 3 years in a leadership or head role. Strong understanding of B2B marketing funnels, lead generation strategies, and industrial buyer personas. Proven experience managing high-performance teams across SEO, paid media, creatives, and web. Proficiency in performance tools such as Google Ads, LinkedIn Ads, Meta Business Manager, GA4, Tag Manager, etc. Familiarity with WordPress or other CMS platforms. Excellent project management and communication skills. Experience in the food, ingredients, or nutraceuticals industry is a plus.

What We Offer
A key leadership role in a rapidly growing company A collaborative and entrepreneurial work culture Opportunities to shape digital growth in a high-impact industry Competitive compensation and performance-based incentives

To Apply:
Email your resume and a short cover note to [people@chemkart.com] with the subject line Application: Head of Digital Marketing.