Digital Marketing Manager

Please feel free to connect - 9258890586, simranchoudhary@caplineservices.com)

Role & responsibilities

• Lead and mentor a team of digital marketing specialists, including SEO experts, content writers, and designers.
• Develop and implement comprehensive digital marketing strategies to increase brand visibility, traffic, and engagement across various online channels.
• Oversee the development and execution of SEO strategies to improve organic search rankings and drive traffic to our digital properties.
• Conduct keyword research, on-page and off-page optimization, and technical SEO audits to enhance website performance.
• Collaborate with the content writing team to develop high-quality, engaging content across various digital platforms, including website, blog, social media, and email.
• Supervise the design team in creating visually appealing and impactful digital assets, including graphics, videos, and multimedia content.
• Review and approve design deliverables to maintain brand standards and quality

Preferred candidate profile

• Proven 6+ years of experience in digital marketing, with expertise in SEO, content writing, and designing.
• Strong leadership and team management skills, with the ability to inspire and motivate team members.
• In-depth knowledge of SEO principles, techniques, and tools.
• Proficiency in content management systems and graphic design software.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Ability to multitask, prioritize, and work effectively in a fast-paced environment.
• Creative thinker with a strategic mindset and analytical capabilities.

Perks and benefits

• Health Insurance Coverage
• Disability Insurance
• Leave Encashment
• Sat & Sun fixed weekly off
• Reward & Recognition
• Employee Engagement