Digital Marketing Manager

Key Responsibilities:

• Develop and oversee the overall digital marketing strategy

  , emphasizing content and

  online brand presence

  , highlighting our tech capabilities and

  industry-specific value

  .

• Champion content strategy

  , guiding creation of engaging, relevant materials (case studies, articles, whitepapers) that showcase our expertise and deliver

  tangible value for target industries

  .

• Plan multi-channel digital marketing campaigns

  that communicate our offerings value, especially for clients in BFSI,

  Apparel, Mining, and Infrastructure

  . Set KPIs and monitor results.

• Coordinate with external Digital Marketing Agencies

  which ensure alignment with strategy, brand guidelines, and performance targets.

• Collaborate closely with Sales and Product/Service Delivery teams

  for consistent, technically informed, and

  industry-relevant messaging

  .
• Analyze performance metrics (traffic, leads, brand sentiment) to optimize strategies and strengthen our brand as a trusted tech partner

  across specific industries

  .
• Stay current with B2B tech and digital services marketing trends.

Ideal Profile:

• Proven experience (5-6 years) in B2B tech digital marketing

  , with a mix of SaaS products and complex digital services.
• Should be able to develop and execute a

  social media strategy and Quarterly Calendar

  aligned with business goals and service offerings.

• Good grasp of complex technological concepts

  for digital services (GenAI, Data & AI, ERP, Enterprise Apps, Product Dev).

• Understanding of how tech solutions can benefit clients

• Strong ability to develop and execute comprehensive multi-channel digital marketing strategies

  (SEO, PPC, content, social media, email).

• Track record of building and enhancing online brand presence

  for B2B tech companies, with compelling, industry-specific messaging.

• Proficient in data analysis and campaign optimization

  , he should be able to track KPIs (reach, engagement, CTR, leads) and optimize campaigns based on performance.
• Experience in managing external agencies.
• Good command of

  Analytics & Reporting-

  Proficiency in tools like Google Analytics GA4 and Google Tag Manager is expected. The candidate should be comfortable interpreting data, generating performance reports, and using insights to guide strategy and decision-making.

• Experience in Performance Marketing-The candidate should have hands-on experience in managing paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads Manager. A strong understanding of campaign setup, optimization, and performance tracking is essential.

• A solid working knowledge of both

  SEO (on-page and off-page) and SEM

  is required. The candidate should be capable of executing search campaigns and optimizing content to drive visibility and performance.

• Tools & Platforms-

  Familiarity with social media management tools such as

  Hootsuite, Sprout Social, and Content Studio

  is important. A basic understanding of graphic design tools both

  online (e.g., Canva) and offline (e.g., Adobe Suite

  ) will be considered an added advantage.
• Excellent written and verbal communication, able to articulate complex solutions clearly.
• Proactive, analytical, and thrives in a small, fast-paced team.
• Genuine curiosity for emerging technologies and their business applications.