Digital Marketing Manager

Job Description

Develop and implement digital marketing strategies to achieve company objectives. Manage and optimize digital advertising campaigns, including social media, search engine marketing (SEM), and display advertising. Create engaging and high-quality content for websites, social media platforms, and email marketing campaigns. Conduct market research and analyze trends to identify target audiences and enhance marketing efforts. Collaborate with creative teams to develop compelling visuals and videos that drive brand engagement. Monitor and analyze key performance metrics, providing actionable insights and recommendations for improvement. Stay updated on industry trends and best practices to ensure innovative and effective digital marketing efforts. Identify growth opportunities and proactively recommend strategies to enhance engagement. Track social media traction and generate regular progress reports. Manage blogs and ensure fresh content is regularly uploaded on social media platforms and websites. Craft and execute a comprehensive brand awareness strategy using digital channels, influencer marketing, strategic events, targeted campaigns, and offline media (ATL & BTL). Manage and maintain paid social campaigns with expertise in audience targeting across platforms. Design and optimize email automation journeys for timely, relevant, and personalized communications. Define strategies to integrate dynamic content into emails and landing pages to boost conversions. Develop and deliver research insights on advertising and media, including audience profiles, engagement metrics, competitor analysis, and market trends. Work independently, manage multiple projects in a fast-paced environment, and collaborate effectively with stakeholders.