Digital Marketing Manager

The company is seeking a marketing professional to join its India-based team. This role involves collaborating with Chapter Marketing teams to enhance online visibility and drive traffic for the company and its Chapters.

Key Responsibilities:

• Develop engaging content for digital platforms.
• Manage daily operations of social media accounts (Facebook, Twitter, LinkedIn, YouTube, Instagram).
• Create and update website content, blogs, and video-related materials.
• Optimize copy and landing pages for SEO.
• Improve search engine integration and effectiveness (Google, Bing, Yahoo).
• Plan and execute SEO strategies, including keyword research, link building, and content marketing.
• Maintain and update website content to ensure alignment with the companys mission.
• Curate thought leadership articles and blogs to establish the companys authority in innovation and entrepreneurship.
• Develop content strategies aligned with SEO goals.
• Use email marketing tools like Mailchimp to create newsletters and promotional emails.
• Implement and manage analytics tools like Google Analytics to track website performance and user behavior.
• Monitor campaign and promotion analytics.
• Explore innovative video creation and distribution methods.
• Collaborate with PR agencies in Asia and the US to produce compelling articles.
• Support global Chapters and assist with their marketing needs.
• Contribute to marketing efforts for the companys Summit event.

Skills and Experience Required:

• Self-starter with the ability to propose new ideas and strategies.
• Strong written and verbal communication skills.
• Proficiency in WordPress, Microsoft Excel, PowerPoint, and Word.
• Experience with design tools like Photoshop is preferred.
• Content writing expertise for marketing materials and blogs.
• Quick adaptability to new technology platforms.
• Familiarity with Adobe Creative Suite, HTML, CSS, and web technologies.
• Experience managing websites is a plus.
• Knowledge of HubSpot or similar marketing automation tools is advantageous.