Digital Marketing Manager

Role Overview

AI-powered creative tools

Key Responsibilities

• Website & Social Media Management

• Manage and update the company website regularly with new content, blogs, and product updates.
• Actively manage and grow Refroids

  LinkedIn page

  through frequent posts, campaigns, and engagement.

• Content Creation & Collateral

• Develop high-quality marketing collateral, case studies, presentations, and event materials.
• Use

  AI tools for rapid turnaround

  of graphics, short videos, and visuals.
• Write clear, technically accurate content that resonates with a data center / technology audience.

• Events & Campaigns

• Support preparation and execution of industry events, trade shows, and webinars.
• Coordinate campaigns, measure impact, and ensure brand consistency.

• CRM & Analytics

• Own CRM administration, campaign tracking, and reporting.
• Generate insights and dashboards for sales and leadership teams.

• Market Intelligence & Learning

• Stay updated on AI marketing tools, digital platforms, and best practices.
• Continuously upgrade skills to ensure Refroid’s marketing is at the cutting edge.

Required Skills & Qualifications

• Bachelor’s or Master’s degree in

  Science, Engineering, or Technology

  preferred.
• 3–6 years of experience in

  digital marketing for technology / B2B companies

  (not edtech, real estate, or FMCG).
• Strong understanding of

  B2B digital channels, content marketing, and campaign execution

  .
• Hands-on experience with AI-powered tools such as:

• ChatGPT, Jasper, Copy.ai

  (content creation)

• MidJourney, Stable Diffusion, Canva AI, Adobe Firefly

  (graphics & creatives)

• Runway ML, Pika Labs, Synthesia

  (short-form video generation)
• Familiarity with traditional marketing tools:

• HubSpot / Zoho CRM / Salesforce

  (CRM & reporting)

• WordPress / Webflow

  (website management)

• MS PowerPoint, Adobe Creative Suite

  (presentations & collateral)
• Analytical mindset with ability to interpret performance data and generate insights.
• Independent, self-driven, and able to handle projects with minimal supervision.
• Excellent communication skills — both written and visual storytelling.