Digital Marketing Liason

Digital Marketing Liaison – Hospital / Healthcare

About the Role

We are hiring a Digital Marketing Liaison for our hospital to manage patient communication, digital lead handling, and on-ground content coordination. This role acts as a link between patients, doctors, hospital staff, and the digital marketing team while ensuring ethical, accurate, and patient-first communication.

Key Responsibilities

• Handle incoming lead calls, WhatsApp inquiries, and digital form submissions from hospital marketing campaigns.
• Coordinate with doctors and staff to capture approved photo and video content during consultations, procedures, or operations (as per consent and hospital protocols).
• Assist in creating social media content, reels, testimonials, and educational videos within the hospital environment.
• Speak with patients post-treatment to collect reviews, feedback, and testimonials (with proper consent).
• Maintain and update patient leads, follow-ups, and inquiry records.
• Ensure all digital communication complies with medical ethics, patient confidentiality, and healthcare advertising guidelines.
• Act as the on-ground point of contact for the digital marketing agency/team for content planning and execution.
• Monitor and coordinate responses for Google Reviews and social media comments/messages.
• Support doctors during content shoots without disrupting clinical workflows.

Skills & Qualifications

• Strong verbal and written communication skills (English + Hindi + Marathi).
• Comfortable interacting with patients, doctors, and hospital staff.
• Basic knowledge of digital marketing, social media platforms (Instagram, Facebook, YouTube), and Google Business Profile.
• Ability to capture photos and videos using a smartphone or basic camera setup.
• High level of empathy, professionalism, and discretion.
• Good coordination, time management, and documentation skills.
• Prior experience in hospital marketing, healthcare communication, clinic coordination, or service-based roles is an advantage.

Ethical Expectations

• Strict adherence to patient privacy, consent, and confidentiality norms.
• No misleading claims, exaggeration, or unethical medical promotion.
• Respect for hospital policies, clinical timelines, and patient comfort.

Job Type: Full-time

Pay: ₹22,000.00 - ₹32,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Provident Fund

Work Location: In person