Digital Marketing Internship

Company Description

Naptapgo is revolutionising the hospitality industry by providing high-quality, budget-friendly capsule hotels that cater to the modern Indian traveller. We offer a unique combination of affordability and advanced features such as AI-driven cleaning systems and seamless self-check-in facilities. Our asset-light approach allows franchise-build hotels at a fraction of the traditional cost, making us an attractive option for both tech-savvy younger generations, business travellers and pilgrims. Located in Noida and Amritsar, Naptapgo is expanding to various other cities. Naptapgo is committed to offering a convenient, sophisticated, and cost-effective stay experience.

Role Description

This is a full-time, on-site role for a Digital Marketing Intern located in Noida. The Digital Marketing Intern will be responsible for

1. Research keywords (Google) and audience segments (Meta).

2. Create campaigns, ad sets/ad groups, and ads.

3. Create lookalike audiences (Meta) or similar audiences (Google).

4. Monitor competitors' ad strategies.

5. Generate daily/weekly reports for key KPIs (cost, revenue, leads, etc.).

6. Ensure Meta Pixel and Google conversion tags are properly installed and firing.

7. Analyse funnel performance (impressions, clicks, conversions).

8. Check campaign performance: CTR, CPC, CPA, ROAS, CPM, Quality Score.

Qualifications

• Knowledge of Google and Meta Ad panels
• Few projects handling these Ad panels and setting campaigns
• Understanding of Web Analytics and Online Marketing principles
• Strong Communication skills and highly disciplined
• Ability to work collaboratively in an on-site environment
• A basic understanding of SEO and content marketing is a plus
• Should have recently completed a degree/Course in the related field

Work Schedule and Stipend

• Duration of Internship is 3 Months
• Monthly Stipend is INR 10,000
• Working days are Monday to Saturday
• The location of work is in the Office
• As part of this internship, you’ll have the exclusive opportunity to spend 2 weeks working from one of our stylish and vibrant Naptapgo properties across India.