Digital Marketing Intern

The Opportunity: We are seeking a highly motivated and results-driven Digital Marketing Intern/Associate to help us establish a strong online presence and connect with our target audience of HR leaders, founders, and business owners. This role is ideal for someone passionate about digital marketing and eager to make a tangible impact in a growing HR tech startup. You will gain hands-on experience across various digital channels and contribute directly to our growth.

Key Responsibilities

Content Creation & Management:

• Draft compelling and informative content for LinkedIn, Instagram, and potentially a company blog (articles, posts, infographics, short videos) focused on HR trends, challenges, and solutions relevant to the Indian market.
• Assist in repurposing existing content into various formats suitable for different platforms.
• Conduct basic keyword research to optimize content for search engines (SEO).
• Schedule and publish content consistently on LinkedIn and Instagram.
• Monitor social media channels for mentions, comments, and messages, and engage with the audience to foster community.
• Identify relevant LinkedIn groups and online communities to participate in and establish thought leadership.
• Assist in setting up basic email campaigns and newsletters (e.g., using MailerLite/Brevo free tiers).
• Help grow the email subscriber list through content promotion
• Assist in maintaining and updating website content on a basic platform (e.g., WordPress.com, Google Sites, Carrd).
• Ensure calls-to-action are clear and functional.
• Track basic performance metrics for social media posts and website traffic (e.g., engagement rates, reach, website visits).
• Provide insights on what content resonates best with the audience.
• Stay updated with the latest digital marketing trends and HR industry developments.
• Research competitor marketing strategies and identify new opportunities.

Qualifications & Skills (What to look for, even in a non-paid role):

• Currently pursuing or recently completed a degree in Marketing, Communications, HR, Business Administration, or a related field.
• Strong understanding of digital marketing fundamentals (SEO, SMM, Content Marketing).
• Excellent written and verbal communication skills in English (and Hindi/regional language is a plus for the Indian market).
• Familiarity with LinkedIn and Instagram platforms for business use.
• Basic graphic design skills using tools like Canva.
• Proactive, self-motivated, and eager to learn in a fast-paced startup environment.
• Ability to work independently and manage multiple tasks.
• A genuine interest in the HR domain and a desire to make an impact.

Job Types: Full-time, Internship
Contract length: 6 months

Pay: ₹5,086.00 - ₹24,564.18 per month

Work Location: In person

Expected Start Date: 01/08/2025