Digital Marketing: Hotel/Resort

Job Summary:

The Digital Marketing Manager will lead all digital initiatives to promote the hotel/resort’s brand, increase direct bookings, manage online presence, and optimize digital channels to enhance guest engagement. This role requires a deep understanding of digital tools, hospitality trends, and customer behavior in the travel and leisure sector.

Key Responsibilities:

• Develop and implement digital marketing strategies to drive online traffic, direct bookings, and brand awareness.
• Manage the hotel/resort website, ensuring content is up-to-date, SEO-optimized, and conversion-friendly.
• Plan and execute paid campaigns across Google Ads, Facebook/Instagram, YouTube, and display networks.
• Optimize performance on Online Travel Agencies (OTAs) and ensure rate parity and content consistency.
• Manage social media channels with regular, engaging, and brand-aligned content.
• Monitor and respond to reviews on TripAdvisor, Google, Booking.com, and other platforms to maintain reputation.
• Coordinate email marketing campaigns and guest loyalty promotions.
• Track, analyze, and report campaign and website performance using Google Analytics and other tools.
• Collaborate with the Revenue and Sales teams to align digital efforts with occupancy and revenue goals.
• Manage digital advertising budgets effectively with a focus on ROI and direct booking share.
• Work with photographers, videographers, designers, and agencies for digital creatives and campaigns.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Digital Media, Hospitality, or a related field.
• 4+ years of digital marketing experience, preferably in the hotel/resort or hospitality industry.
• Strong knowledge of SEO/SEM, Google Ads, Meta Ads Manager, and Google Analytics.
• Hands-on experience with hospitality booking engines, channel managers, and OTA extranets.
• Proficient in social media marketing, influencer collaborations, and brand storytelling.
• Strong content writing and visual content skills preferred.
• Knowledge of email platforms (Mailchimp, HubSpot, etc.) and CRM systems.
• Excellent communication and project management skills.
• Ability to work under pressure and manage multiple campaigns simultaneously.

Preferred Experience/Certifications:

• Experience with hotel digital systems (e.g., SynXis, SiteMinder, TravelClick, or similar).
• Google Ads and Analytics Certified.
• Familiarity with hotel metasearch platforms (e.g., Google Hotel Ads, Trivago, Kayak).
• Experience with luxury/lifestyle hotel marketing is a plus.

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

• Food provided

Schedule:

• Day shift
• Morning shift

Supplemental Pay:

• Performance bonus
• Yearly bonus

Work Location: In person