Digital Marketing Expert

Digital Marketing Expert

Hyderabad, Telangana

Full-time, Permanent

Market-aligned & negotiable; final package will depend on qualifications & prior experience.

?Role Overview:-

?We are looking for a results-driven, passionate Digital Marketing Expert to take full ownership of our paid acquisition channels and marketplace listings. You won't just be tweaking keywords; you will be the captain of the ship regarding our advertising budget.

?We need someone who is comfortable proposing bold budgets, taking calculated risks to scale, and managing end-to-end campaigns across Google and B2B app marketplaces.

?Key Responsibilities :-

1. Paid Search & Display (Google Ads)

• ?

  Google Search (AdWords):

  Build, manage, and optimize PPC campaigns to drive high-intent traffic. Handle keyword research, bidding strategies, and negative keyword lists.
• ?

  Google Display Network (Banners):

  executing effective banner ad campaigns. You should understand placement targeting, audience retargeting, and how to visually hook a user.

Note: You do not need to be a graphic designer, but you must know what makes a high-converting

banner and be able to direct creative strategy.

• ?

  Budget Management:

  Propose monthly budgets based on projected ROAS (Return on Ad Spend). You have the autonomy to scale spend when campaigns are winning.

2. App Marketplace Management

• ?

  Platform Optimization:

  Manage and optimize our product listings on key marketplaces such as

  Azure Marketplace

  and

  AppSumo

  .
• ?

  Growth Strategy:

  Identify opportunities to feature our product in marketplace newsletters, deals, or featured sections to increase visibility.

3. Analytics & Reporting

• Deep-Dive Analysis:

  Use Google Analytics to analyze user behavior flow, bounce rates, and attribution paths to understand why users are (or aren't) buying.
• Monitor conversion tracking and attribute sales correctly.
• ?Provide clear, concise reports on what is working, what isn't, and where the next budget allocation should go.

What We Are Looking For -

Proven Experience:

The Risk-Taker Mindset:

Marketplace Familiarity:

Technical Proficiency:

Autonomy:

If you are interested apply now for the Job via LinkedIn or by filling the link given below to google form :-

https://forms.gle/CiWfPHK65g12xHpQA