Digital Marketing Expert

Digital Marketing Expert

Performance Marketing | Lead Generation Specialist

Role Overview

We are looking for a results-driven Digital Marketing Expert with a strong focus on lead generation and conversion across Real Estate, IT Services, and Events verticals. This role is strictly performance-oriented, with clear ownership of lead quality, volume, and follow-ups.

Core Responsibility Split

1. LinkedIn Lead Generation – 70%

• B2B & B2C prospecting through LinkedIn
• Profile optimization for founders, brands, and sales teams
• Outreach strategy, messaging frameworks & funnel building
• Lead nurturing, follow-ups, and conversion support
• CRM coordination and reporting of qualified leads

2. WhatsApp Automation & Lead Warming – 20%

• Setup and execution of WhatsApp broadcasts & drip campaigns
• Integration with CRM tools for lead tracking
• Automated follow-ups, reminders, and response flows
• Lead warming to improve conversion readiness

3. Paid Ads (Meta & Google) – 10%

• Execution of lead generation campaigns
• Audience targeting and basic funnel optimization
• Performance tracking (CPL, CTR, lead quality)
• Coordination with sales teams for feedback-based improvements

Mandatory Skill Set

• SEO Fundamentals
• On-page optimization basics
• Content structuring for search visibility
• Social Media Management
• Platforms: Instagram, Facebook, LinkedIn
• Creation & execution of a 365-day content calendar
• Performance tracking and content optimization
• Content Creation
• Captions, blogs, ad copies, and outreach messages
• Brand-aligned, conversion-focused writing
• Design Coordination / Creation
• Basic creatives using Canva or Adobe tools
• Coordination with designers for advanced creatives

Performance Expectations

• Consistent delivery of qualified, sales-ready leads
• Data-driven decision-making and reporting
• Strong alignment with sales and leadership teams
• Ability to manage multiple verticals simultaneously

To Proceed Further, Please Share:

• LinkedIn Lead Generation Proof
• Screenshots, metrics, or campaign breakdowns
• WhatsApp Automation Experience
• Tools used and workflows implemented
• Paid Ads Exposure
• Meta & Google ad accounts handled
• Budgets managed and results achieved
• Content Samples
• Sample posts, blogs, ad copies, or a posting calendar (if available)

Job Types: Full-time, Fresher, Internship, Contractual / Temporary
Contract length: 6 months

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person