Digital Marketing Expert

Role Overview: As a Digital Marketing Specialist, you will play a key role in developing and implementing digital marketing strategies to execute integrated campaigns that meet client goals and brand objectives. Your responsibilities will involve conducting keyword research, optimizing website structure, and managing on-page/off-page SEO to boost organic visibility. Additionally, you will be involved in designing and executing targeted email campaigns, creating automated customer journeys, and utilizing tools like Mailchimp or HubSpot for effective email marketing and automation. Key Responsibilities: - Manage social media scheduling and engagement by overseeing posting schedules, tracking performance, responding to interactions, and collaborating with the content and design team. - Utilize web analytics tools such as Google Analytics, GA4, and Search Console to monitor traffic, user behavior, and campaign ROI for generating insights and reports. - Optimize landing pages for lead generation and conversion through landing page and funnel optimization in collaboration with designers and developers. - Track and nurture leads through CRM systems, set up automations to guide users through the sales funnel, and conduct competitor and market analysis to provide strategic insights. - Liaise with design, development, and content teams to ensure smooth campaign execution and alignment, and prepare regular performance reports for clients with actionable recommendations. Qualifications Required: - Proven experience in digital marketing with a focus on SEO, email marketing, and social media management. - Proficiency in using tools like Mailchimp, HubSpot, Google Analytics, GA4, and Search Console. - Strong analytical skills to interpret data, generate insights, and make data-driven decisions. - Excellent communication and collaboration abilities to work effectively with cross-functional teams. - Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment. (Note: The additional details of the company were not included in the provided job description.),