Digital Marketing Expert

As a Digital Marketing Specialist, you will be responsible for developing and implementing digital marketing strategies to plan and execute integrated campaigns aligned with client goals and brand objectives. This includes conducting keyword research, optimizing website structure, and managing on-page/off-page SEO to enhance organic visibility. You will also design and run targeted email campaigns, create automated customer journeys, and utilize tools like Mailchimp or HubSpot for email marketing and automation. In addition, you will be managing social media scheduling and engagement by overseeing posting schedules, tracking performance, responding to interactions, and collaborating with the content and design team. Utilizing web analytics tools such as Google Analytics, GA4, and Search Console will be crucial for monitoring traffic, user behavior, and campaign ROI to generate insights and reports. Collaborating with designers and developers, you will optimize landing pages for lead generation and conversion through landing page and funnel optimization. Lead management and nurturing will involve tracking and nurturing leads through CRM systems, setting up automations to guide users through the sales funnel. Conducting competitor and market analysis to research industry trends, analyze competitors" digital presence, and provide strategic insights will also be part of your responsibilities. Furthermore, you will be required to liaise with design, development, and content teams to ensure smooth campaign execution and alignment. Preparing regular performance reports for clients and presenting actionable recommendations to enhance results will be essential. This position is available as both full-time and internship roles, with the work location being in person.,