Digital Marketing Expert and Certified in CRMs

Key Responsibilities:

Google Ads (Primary Responsibility)

• Plan, create, manage, and optimize Google Ads campaigns (Search, Display, Remarketing, Performance Max, YouTube Ads).
• Conduct in-depth keyword research, audience targeting, and competitor analysis.
• Write and test high-converting ad copies and extensions.
• Optimize bids, budgets, Quality Scores, CTR, CPA, and ROAS.
• Set up and manage conversion tracking, Google Tag Manager, and Google Analytics.
• Monitor daily performance and provide actionable insights to scale profitable campaigns.
• Stay updated with Google Ads policy changes and platform updates.

SEO (On-Page, Off-Page & Technical)

• Develop and execute a data-driven SEO strategy to improve organic rankings and traffic.
• Perform comprehensive SEO audits and implement improvements.
• Conduct keyword research and search intent analysis.
• Optimize on-page elements (meta titles, descriptions, headers, internal linking, content optimization).
• Manage technical SEO (site speed, indexing, crawlability, schema, mobile optimization).
• Plan and execute ethical link-building strategies.
• Track and report SEO KPIs using tools like Google Search Console, Ahrefs, SEMrush, or similar.

CRM Management & Automation (HubSpot, monday.com, Zoho, etc.)

• Set up, customize, and manage CRM systems (HubSpot, monday.com, Zoho, or similar).
• Design and optimize sales pipelines, deal stages, and workflows.
• Implement marketing automation, lead scoring, email sequences, and follow-ups.
• Integrate CRM with Google Ads, landing pages, forms, and third-party tools.
• Ensure accurate data tracking, segmentation, and reporting.
• Train internal teams on CRM best practices and usage (if required).
• Continuously improve CRM efficiency to increase conversion rates and customer retention.

Analytics, Reporting & Optimisation

• Track performance across paid ads, SEO, and CRM funnels.
• Prepare weekly and monthly performance reports with insights and recommendations.
• Analyze data to identify growth opportunities and bottlenecks.
• Use metrics such as CAC, LTV, conversion rates, ROAS, and funnel drop-offs to guide decisions.

Required Skills & Qualifications
Technical & Marketing Skills

• Expert-level experience in Google Ads (minimum 3–5 years preferred).
• Strong hands-on SEO experience with proven ranking results.
• Advanced knowledge of CRM platforms such as HubSpot, monday.com, Zoho, or similar.
• Experience with marketing automation and lead nurturing workflows.
• Strong understanding of conversion tracking, analytics, and attribution models.

Tools & Platforms

• Google Ads, Google Analytics (GA4), Google Tag Manager
• SEO tools: Ahrefs, SEMrush, Screaming Frog, or similar
• CRM tools: HubSpot, monday.com, Zoho CRM
• Email marketing & automation tools
• Landing page builders and form integrations

Soft Skills & Work Style

• Highly self-motivated and able to work independently in a remote environment.
• Extremely detail-oriented with a perfectionist approach to campaign optimization.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Proactive mindset with a focus on continuous improvement.
• Ability to manage multiple projects and meet deadlines.

Performance Expectations

• Deliver consistent improvement in lead quality, conversion rates, and ROI.
• Maintain well-structured, scalable ad accounts and CRM systems.
• Provide transparent reporting and clear strategic recommendations.
• Act as a true specialist, not a generalist.

Job Types: Part-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

• Internet reimbursement
• Work from home

Education:

• Bachelor's (Required)

Experience:

• Digital marketing: 4 years (Required)

Language:

• English (Required)

Work Location: Remote