Digital Marketing Executive

Key Responsibilities:

• Digital Strategy Development:
• Plan and execute digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising.
• Develop strategies to increase brand awareness and customer engagement.
• Content Creation & Management:
• Collaborate with the content team to create compelling and relevant content for blogs, social media, and websites.
• Manage and optimize content for digital platforms, ensuring alignment with brand guidelines.
• Search Engine Optimization (SEO):
• Conduct keyword research and implement on-page and off-page SEO strategies.
• Monitor website performance and optimize for improved search rankings and user experience.
• Social Media Marketing:
• Manage and grow social media accounts by creating and scheduling engaging posts.
• Analyze social media metrics and adjust strategies to improve performance.
• Paid Advertising:
• Set up and manage PPC campaigns across platforms like Google Ads, Facebook Ads, and others.
• Monitor campaign performance and ROI, making necessary adjustments to meet objectives.
• Analytics & Reporting:
• Use tools like Google Analytics, SEMrush, and social media insights to analyze campaign performance.
• Prepare and present regular performance reports and recommendations for improvement.
• Email Marketing:
• Design and execute email marketing campaigns to nurture leads and promote products/services.
• Monitor open rates, click-through rates, and conversions to refine campaigns.
• Market Research:
• Stay updated with industry trends and competitors to identify new opportunities.
• Conduct customer research to understand target audiences and preferences.

Job Types: Full-time, Permanent, Fresher

Pay: From ₹20,000.00 per month

Benefits:

• Leave encashment
• Paid time off

Schedule:

• Day shift

Ability to commute/relocate:

• Palarivattom, Kochi, Kerala: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Bachelor's (Preferred)

Experience:

• total work: 1 year (Preferred)

Language:

• English (Required)
• Malayalam (Required)

Willingness to travel:

• 25% (Preferred)

Work Location: In person