Digital Marketing Executive

3 years

1 - 0 Lacs

Posted:3 weeks ago| Platform: SimplyHired logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities

  • Performance Marketing:
  • Plan, execute, and optimize campaigns across Meta, Google, YouTube,Snapchat.
  • Achieve targeted ROAS and reduce CAC through A/B testing and funnel optimization.
  • Content & Social Media:
  • Develop campaign calendars for Instagram, Facebook, and influencer collaborations.
  • Scale UGC, reels, and community-driven content.
  • Analytics & Reporting:
  • Track campaign performance, website traffic, conversion funnels, and provide weekly dashboards.
  • Competitor benchmarking (Mamaearth, Minimalist, Dot & Key, Plum, Pilgrim).
  • Brand Growth:
  • Work closely with founders & creative team to position VINR as a premium mass clean beauty brand.
  • Experiment with new channels (Quora, Reddit, WhatsApp broadcast, SEO blogs).
  • Handle email marketing, WhatsApp marketing, and blog content posting.
  • Track campaign performance & competitor activities, prepare weekly reports.
  • Support creative team with ad copies, product posts, and UGC integration.

Skills & Qualifications

  • 1–3 years of experience in digital marketing (preferably D2C/beauty/skincare).
  • Knowledge of Meta Ads Manager, Google Ads
  • Good understanding of SEO, content marketing, and influencer collaborations.
  • Analytical mindset with reporting skills.
  • Strong communication & multitasking ability.

Job Type: Full-time

Pay: ₹15,686.31 - ₹42,772.05 per month

Work Location: In person

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