Digital Marketing Executive

Job Profile

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

• Requirements and Skills
• Proven experience as Digital Marketing Executive or similar role for at least an year
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords, E-mail campaigns and SEO/SEM
• Working knowledge of ad serving tools like Google Ad Manager, AdButler, etc.,
• Perfect knowledge of web analytics tools like Google Analytics, HubSpot, etc.,
• Skills and experience in creative content writing
• Analytical mind-set and critical thinking
• Excellent communication and interpersonal skills
• Additionally qualified or graduate in marketing or relevant field

Responsibilities

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the on-going company presence on social media like Instagram, Twitter, Facebook, etc.,
• Launch optimized online advertisements through Google Adwords, Facebook, etc., to increase company and brand awareness
• Be actively involved in SEO efforts like keywords, image optimization, etc.,
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors

Job Types: Full-time, Permanent

Pay: ₹12,500.00 - ₹20,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Ability to commute/relocate:

• West Fort, Thrissur, Kerala: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Bachelor's (Preferred)

Experience:

• Digital Marketing: 1 year (Preferred)

Work Location: In person