Job
Description
We are looking for a dynamic and strategic Social Media Manager to build and enhance the personal brand of Mugdha Pradhan, Founder & CEO of iThrive . This role requires expertise in social media management, content strategy, PR outreach, and personal brand marketing. You will be responsible for increasing Mugdha s online presence, audience engagement, performance marketing, media visibility, and positioning her as a thought leader in the functional nutrition and holistic health space . Key Responsibilities Social Media Strategy & Management Develop and execute a comprehensive personal branding strategy across Instagram, LinkedIn, Twitter, YouTube, and Facebook . Create, schedule, and manage high-quality content, including reels, carousels, tweets, LinkedIn articles, and YouTube videos . Engage actively with the audience, responding to comments, DMs, and fostering community growth. Analyze social media insights and optimize content for maximum reach and engagement . Increase reach through performance marketing. Content Creation & Thought Leadership Work closely with Mugdha to translate her ideas, expertise, and thought leadership into engaging content. Research and curate trending health topics, industry insights, and personal anecdotes to position her as a leading voice in functional nutrition, biohacking, and holistic health . Collaborate with designers and video editors to create high-impact visuals and video content . PR & Media Outreach Identify and pursue media and PR opportunities to get Mugdha featured in top health, wellness, and business publications . Build and maintain relationships with journalists, podcast hosts, and event organizers for interviews, guest features, and speaking engagements. Craft compelling press releases, media pitches, and guest article submissions . Partnerships & Collaborations Scout and manage brand collaborations, podcast invites, and industry partnerships to expand Mugdha s influence. Identify and engage with influencers, entrepreneurs, and wellness leaders for potential collaborations. Event & Speaking Engagements Promote Mugdha s speaking engagements, masterclasses, and media appearances effectively across platforms. Assist in the planning and marketing of webinars, panel discussions, and keynote addresses . Requirements Proven experience (6 months to 1+ years) in social media management and personal branding. Strong understanding of Instagram, LinkedIn, YouTube, and Twitter growth strategies . Experience in PR, media outreach, and securing press coverage . Excellent content writing and storytelling skills . Ability to work in a fast-paced, high-visibility role Passion for health, wellness, and functional nutrition is a plus!
