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The Banyan Hr Consults Chennai
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Digital Marketing Executive

Digital Marketing Executive

The Banyan Hr Consults Chennai

3 - 31 years

0 Lacs

Adyar, Chennai

Posted:1 month ago| Platform: Apna logo

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Skills Required

marketing management engagement content analyze metrics effectiveness support storytelling consistency strategies optimization retargeting ads

Work Mode

Remote

Job Type

Full Time

Job Description

Post: Digital Marketing Executive Product: Leading sports, Footwear,& FMCG Co Location: Adayar, Chennai Experience: 2–4 years of experience in digital marketing, social media management, or performance marketing. Proven track record of managing social media accounts and executing successful digital campaigns. • Education: Bachelor’s degree in marketing, Communications, Digital Media, or a related field. Salary: Maximum gross 40 K PM Key Responsibilities & Accountability: • Manage official social media accounts (Instagram, Facebook, LinkedIn, etc.) with a focus on audience engagement and follower growth. • Develop and execute monthly content calendars for both organic and paid campaigns. • Coordinate with internal and external creative teams to ensure timely delivery of high- quality digital assets. • Track and analyze social media performance metrics; generate actionable insights to improve reach and effectiveness. • Support event marketing through digital creatives, pre-event buzz, live coverage, and post-event storytelling. • Ensure brand consistency across digital and offline touchpoints by collaborating with cross-functional teams. • Monitor digital trends and competitor activities to keep strategies relevant and innovative. Functional Competencies: • Conversion Rate Optimization • Email Marketing & Retargeting • Analytical Skills • E-commerce funnels, paid advertising platforms (Google Ads, Meta, etc.), and ROI-focused campaigns. Pl contact Ms Sheela 8838786406

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Digital Marketing Executive