Digital Marketing Executive

Role & responsibilities

• Develop and manage

  digital marketing campaigns

  across SEO, SEM, email marketing, social media, and content marketing.
• Create and manage

  paid advertising (Google Ads, LinkedIn Ads, Meta Ads)

  to generate qualified leads.
• Plan and execute

  content strategies

  (blogs, case studies, videos, brochures) highlighting product applications and technical strengths.
• Manage and update the company

  website

  for SEO optimization, user experience, and lead capture.
• Monitor and report on campaign performance using

  analytics tools

  (Google Analytics, Search Console, CRM dashboards).
• Coordinate

  email marketing and automation campaigns

  for clients, consultants, and contractors.
• Develop and manage

  social media presence

  (LinkedIn, Facebook, YouTube) with industry-relevant content.
• Support the sales team with

  digital assets

  (presentations, e-brochures, product datasheets).
• Collaborate with engineering and sales teams to translate

  technical product data

  into clear marketing messages.
• Manage the companys

  online reputation

  through reviews, forums, and engagement in industry communities.

Preferred candidate profile

• Bachelors degree in

  Marketing, Digital Media, Engineering, or Business Administration.

• 25 years of

  digital marketing experience

  , ideally in

  industrial, manufacturing, or electro-mechanical sectors.

• Hands-on experience with

  Google Ads, Meta Business Suite, LinkedIn Campaign Manager

  , and

  email marketing tools (Mailchimp, HubSpot, etc.)

• Knowledge of

  SEO/SEM best practices

  and

  content optimization

  .
• Familiarity with

  CRM systems

  (e.g., HubSpot, Zoho, Salesforce).
• Understanding of

  B2B marketing

  , industrial sales cycles, and technical product positioning.
• Strong

  copywriting

  and

  visual communication

  skills.
• Basic knowledge of

  graphic design tools

  (Canva, Photoshop, Illustrator) is an advantage.
• Analytical mindset with strong data-driven decision-making skills.
• Technical understanding of

  electro-mechanical systems

  or willingness to learn.
• Excellent communication and presentation abilities.
• Creative Problem solver and self-motivated learner.
• Team player who can collaborate across departments (engineering, sales, service).
• Ability to handle multiple campaigns and deadlines efficiently.