Digital Marketing Executive

Job Title: Digital Marketing Executive

Department: Marketing

Reports To: Digital Marketing Manager / Marketing Manager

Company Description

Samarth E-Mobility Pvt. Ltd. is dedicated to promoting sustainable and green transportation through the development and production of high-quality, efficient, and stylish electric bicycles. With a team of experienced engineers and designers, the company leverages in-house technology to create innovative, eco-friendly products that contribute to a cleaner and greener environment. Samarth E-Mobility is committed to becoming a leading Indian electric vehicle (EV) manufacturer by offering environmentally responsible and socially conscious solutions. Headquartered in India, the company focuses on providing the best-in-class drivetrain and control systems, ensuring top performance and reliability in its products.

Role Description

Key Responsibilities:

Plan, execute, and optimize digital marketing campaigns across channels (Google Ads, Meta, etc.).

Implement SEO strategies to improve website traffic, rankings, and lead generation.

Support inside sales activities by generating and nurturing leads through digital platforms.

Track campaign performance, analyze data, and prepare reports with actionable insights.

Collaborate with sales, design, and content teams to ensure alignment of digital strategies with business goals.

Prepare weekly/monthly analysis on paid media performance.

Hands on experience in running campaigns on Meta and Google with an eye for data is a must.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 27 years of experience in digital marketing or a similar role (internship experience can be considered for entry-level).
• Proficiency in digital marketing tools and platforms (Google Ads, SEO tools, social media management tools, email marketing software).
• Strong understanding of SEO, SEM, PPC, content marketing, and social media strategies.
• Excellent communication, writing, and analytical skills.
• Ability to work independently and as part of a team.

Creative mindset with attention to detail and the ability to multitask in a fast-paced environment.