Digital Marketing Executive

Role & responsibilities

• Create and implement comprehensive digital marketing strategies.
• Identify target audiences and create marketing campaigns tailored to their needs.
• Set measurable goals and KPIs for campaigns.
• Conduct keyword research and competitive analysis.
• Optimize website content to improve organic search rankings.
• Monitor and report on website traffic and performance using analytics tools like Google Analytics.
• Manage paid advertising campaigns on Google Ads, Social Media
• Creating and optimizing Google My Business for dealers.
• Develop and manage social media strategies across platforms like Facebook, Instagram, Twitter, and LinkedIn.
• Collaborate with content writers and graphic designers on content creation
• Ensure content aligns with brand voice and marketing goals.
• Design and send email campaigns using platforms like Zoho or Mailchimp
• Provide actionable insights from data to improve marketing strategies.
• Create detailed reports for stakeholders on campaign effectiveness.
• Develop strategies to attract and convert leads through landing pages, forms, and calls to action.
• Implement and manage marketing automation tools like Zapier, Pabbly.
• Work closely with other teams to align marketing initiatives.
• Initiate communication with influencers professionally via email, direct messages, or influencer marketing platforms.
• Allocate budgets for different campaigns effectively.
• Respond to online queries, comments, and reviews promptly and professionally.
• Address any negative publicity to protect the brand's reputation.
• Maintain companies official Business WhatsApp handle
• Create flows and chatbots for initiating the WhatsApp campaigns

Preferred candidate profile

• Strong analytical and creative thinking skills.

• Proficiency in tools like Google Ads, SEO software (e.g., SEMrush), social media platforms, and analytics tools.

• Excellent communication and content creation abilities.

• Familiarity with coding languages like HTML or CSS (optional but beneficial).

• Knowledge of UX/UI principles for website optimization.

• Basic knowledge of MS OFFICE (Excel Sheet / PPT and Word).

• Knowledge of the WhatsApp Business/Automation tools(Wati or any other tools) will be beneficial