Digital Marketing Executive | Paid Media Operations | Career Launcher

1 - 4 years

3 - 4 Lacs

Posted:1 week ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Position:

Core Responsibilities

1. Paid Media Optimization

  • Plan and execute

    Meta Ads (Facebook/Instagram)

    for lead generation and ROI improvement.
  • Manage

    budgets, targeting, and creatives

    for various products.
  • Optimize

    landing pages

    for higher conversion and lead quality.

2. Operations & Coordination

  • Supervise

    marketing interns

    for daily execution and reporting.
  • Manage

    Lead Squared CRM

    for lead uploads, tagging, and automation workflows.
  • Handle

    marketing automation

    triggers, journeys, and nurturing sequences.

3. Website & Product Page Management

  • Update content via

    CL Online portal

    and coordinate with

    tech teams

    for implementation.
  • Maintain

    documentation and follow-up

    for changes and feedback.

4. Campaign Analysis & Reporting

  • Create

    weekly/monthly performance reports

    .
  • Analyze

    webinar performance

    and lead quality.
  • Provide

    insights and recommendations

    for optimization.

Requirements

  • 1–4 years

    of hands-on digital marketing experience.
  • Expertise in

    Meta Ads

    Lead Squared

    LeadSquared

    (or similar CRM).
  • Understanding of

    lead funnels

    and

    marketing automation

    .
  • Experience with

    Google Analytics

    ,

    Tag Manager

    , and

    Excel/Sheets

    .
  • Bonus: Basic

    HTML/CMS

    knowledge.

Key Skills

  • Paid Media (Meta)
  • Lead & Automation Management (Lead Squared/CRM)
  • Campaign Analysis & Reporting
  • Webpage Coordination
  • Process Orientation
  • Communication & Collaboration

How to Apply

share their resume

References are highly appreciated!

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