Digital Marketing Executive / Manager

Job Description

Work from Office Job Summary: We are seeking an experienced Digital Marketing Executive/ Manager to drive our digital presence and expand our brand reach. This role requires a strategic thinker with a deep understanding of digital marketing channels, analytics, and content strategies to create high-impact campaigns that deliver measurable results. Key Responsibilities: - Develop, implement, and manage digital marketing strategies across SEO, SEM, social media, email, and content marketing. - Oversee and optimize paid advertising campaigns (Google Ads, LinkedIn, Facebook, etc.) to achieve target ROI. - Collaborate with content creators to produce engaging content aligned with our brand voice and goals. - Analyze campaign performance data using tools like Google Analytics and provide actionable insights for continuous improvement. - Manage social media presence and increase engagement across platforms through innovative strategies. - Conduct market research to identify trends, audience insights, and competitor strategies to enhance campaign effectiveness. - Lead initiatives in website and landing page optimization for improved user experience and conversion rates. - Track and report on KPIs, presenting results and improvement strategies to senior management. Qualifications: - Bachelor s degree in Marketing, Business, or a related field. - Minimum 5-6 years of experience in digital marketing, preferably within B2B or tech industries. - Proven track record in managing successful digital marketing campaigns. - Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and SEO tools. - Strong analytical skills with a data-driven approach to marketing strategy. - Excellent communication skills and the ability to work collaboratively in a team environment.