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Digital Marketing Executive

2 - 3 years

2 - 6 Lacs

Posted:3 hours ago| Platform: Naukri logo

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Job Description


Digital Marketing Executive
Job Title
Digital Marketing Executive
Department
Marketing
Company
Lead Dial Pvt. Ltd.
Location
Capital Park,Hitech-city--Hyderabad
Experience
2-3 years
Preferred Notice
Immediately

India is the next global SaaS capital!
It is indicated that the Indian SaaS market will grow multi-fold by 2025 and account for a global market share in the range of 7-10%, up from the current range of 2-4%: EY
Now is the best time to be a part of the SaaS industry.

Lead Dial
A SaaS-based platform is India s leading Telecalling (Inside Sales) CRM, dedicated to helping businesses achieve their telecalling goals alongside optimizing their sales, marketing, and customer engagement.
Since its inception in 2020, Lead Dial has raised funds in two rounds Angel & Seed; with the Seed round led by India Quotient. Lead Dial has been witnessing a 25% Q-o-Q growth rate, with over 10,000 users on board, and is trusted by 1200+ SMBs across the globe.

Why Lead Dial?
Lead Dial is a rapidly growing B2B software company that is solving real problems for SMBs. With customers always at the heart of everything we do, we have been awarded as Micro Enterprise of the Year in 2021.

About the Role:
We are looking for a creative and experienced Digital Marketing Executive to join our team. As a Digital Marketing, you will be responsible for developing and successfully implementing our Digital Marketing strategy across various marketing channels, in order to increase our online presence and improve our marketing and sales efforts. You will be working closely with the Marketing and Sales departments.
Creating simple informational videos to drive user engagement on channels like YouTube, Facebook, Instagram, LinkedIn, and other short video platforms.
Curating the content, implementing the process, managing the video calendar, and publishing the video will be your responsibility.
Sharing ideas on how we can further enhance our user engagement through video marketing and other activities as well.
Involvement in other channels such as website, PR and influencer marketing.

Responsibilities:
  • Adhere to the action plan and targets outlined in the marketing plan.
  • Curate the video scripts given by the content writers, create a voiceover for the same (mostly in Hindi), create the video and publish them on the relevant channels.
  • Manage and take ownership of the video calendar to drive optimum user engagement.
  • Keep track of the key metrics for video marketing.
  • Manage our websites by coordinating with the developers to make changes in the content, design, introduce new pages, etc.
  • Track the website traffic flow and provide internal reports regularly.
  • Post articles provided by the content and SEO teams on the website and other relevant platforms.
  • Assist in executing PR activities and influencer marketing on various platforms.
  • Assist in various digital marketing activities such as Social Media Marketing, SEO, Content Marketing, Performance Marketing, Email Marketing, etc. whenever required.
  • Daily updates to be sent to your reporting manager.

Skills:
  • Good understanding of Digital Marketing and interest in Communication, Video Marketing and Content Marketing.
  • Knowledge of video and picture editing software such as Adobe or Filmora is desirable.
  • Any prior experience in Social Media Marketing, Content Marketing, Graphic Designing and Video Editing is desirable.
  • Problem solving skills
  • Knowledge of content management systems (CMS)
  • Hands on experience in content management
  • Ability to deliver and curate creative content (text, image and video)
  • Knowledge of online marketing channels
  • Excellent verbal, written & presentation skills
  • Good planning and visualisation skills

Qualification:
Any Bachelor s degree preferred. PGDM/MBA in Marketing will be prioritised.

Process of Selection:
  • Resume/CV submission + Assignment.
  • 2 rounds of Interviews

How To Apply?
APPLY NOW or send an email to dikshitha@leaddialcrm.com with the following details:
  • Answering why you are the right fit for Lead Dial

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