Digital Marketing Executive

We are seeking a dynamic and experienced Digital Marketing Executive to manage and optimize our online presence through Search Engine Optimization (SEO), Social Media Optimization (SMO), Pay-Per-Click (PPC) advertising and Search Engine Marketing (SEM). The ideal candidate will have a proven track record of driving measurable results in digital campaigns and enhancing brand visibility across digital platforms.

Responsibilities

• Plan, execute, and optimize PPC campaigns across platforms such as Google Ads, Bing Ads, and social media.
• Conduct keyword research to identify high-converting opportunities.
• Optimize website content, meta tags, headers, and images for better search engine rankings.
• Perform on-page and off-page SEO strategies, including link-building activities.
• Monitor website performance using tools like Google Analytics, Search Console, and SEMrush.
• Develop and implement strategies to grow the company’s social media presence.
• Optimize content for social platforms like Facebook, Twitter, LinkedIn, Instagram, and Pinterest.
• Develop and execute paid marketing campaigns on search engines and display networks.
• Research and select effective keywords for SEM campaigns.

Required Skills and Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in SEO, SMO, PPC and SEM.
• Strong analytical skills and the ability to interpret data to inform decisions.
• Excellent communication and copywriting skills.

Job Type: Full-time

Pay: ₹12,000.00 - ₹16,000.00 per month

Schedule:

• Day shift
• Monday to Friday

Ability to commute/relocate:

• Mohali district, Punjab: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Required)

Experience:

• Digital marketing: 1 year (Required)

Language:

• English (Required)

Work Location: In person