Digital Marketing Executive

Summary:

We are seeking a dynamic and experienced Senior Executive/Assistant Manager - Marketing to lead and execute key marketing initiatives. This role involves managing the company’s social media presence, organizing exhibitions, overseeing advertising campaigns, enhancing company branding, and coordinating with external agencies to ensure seamless execution of marketing strategies. This role is ideal for a proactive individual who thrives in a fast-paced environment and is passionate about driving impactful marketing initiatives. Job Duties and Responsibilities: Social Media Management

• Develop and manage the brand’s social media identity across platforms.
• Create and schedule engaging content (written and visual) to drive audience interaction.
• Monitor social media performance metrics (e.g., engagement rates, clicks) and optimize strategies accordingly. Exhibition Planning and Management
• Plan, organize, and execute company participation in exhibitions and trade shows.
• Coordinate booth design, logistics, attendee engagement activities, and lead generation efforts.
• Ensure all branding elements align with the company’s identity during exhibitions. Advertising Campaigns
• Design and implement advertising strategies across various media channels.
• Collaborate with creative teams/agencies to produce impactful advertisements6.
• Monitor campaign performance metrics to assess ROI and effectiveness. Company Branding
• Develop strategies to strengthen the brand identity and increase awareness.
• Ensure consistent branding across all marketing materials and touchpoints.
• Shape brand positioning through innovative campaigns and initiatives.

EIPL/HR/01.1/2.

Agency Coordination

• Collaborate with external agencies specializing in SEO, social media, website management, content creation, etc., to leverage their expertise.
• Maintain clear communication channels with agencies to ensure alignment with marketing goals.
• Monitor agency deliverables to ensure quality and timeliness.

Required Knowledge and Experience (knowledge and experience necessary to do job)

3+ years of experience in marketing roles, including social media, website management, event planning, advertising, and branding.

Proven track record of managing successful campaigns and events.

Strong analytical skills to interpret data and optimize strategies.

Excellent communication skills for collaboration with internal teams and external partners.

Formal education or equivalent: (Specify Mandatory and Desirable)

Master’s degree in marketing, Business Administration, or related field. Master’s degree preferred.

Specific Skills and Certifications (Specify Mandatory and Desirable)

Proficiency in digital marketing tools, website management (e.g., Google Analytics, social media platforms).

Creativity in developing engaging content and campaigns.

Expertise in budgeting, exhibition planning and event management.

Ability to multitask and prioritize tasks effectively.

Strategic thinking combined with hands-on execution capabilities.

Job Type: Full-time

Pay: ₹25,000.00 - ₹65,000.00 per month

Benefits:

• Cell phone reimbursement
• Commuter assistance
• Health insurance
• Internet reimbursement
• Provident Fund

Work Location: In person

Expected Start Date: 30/07/2025