Digital Marketing Executive

Join the digital revolution withERBrainsBusiness Solutions, wherewe'renot just transforming businesses we'reshaping the future of digital innovation!

About us:

AtERBrains,we'reall about driving business transformation and re-engineering processes to pave the way for tomorrow's digital landscape. Ourexpertisespans ERP Consulting, Implementation, and Managed Services, utilisingcutting-edgeplatforms which includes ERP Consulting, Implementation and Managed Services using Microsoft Dynamics 365, Cloud Consulting, MicrosoftAzureand Microsoft Dynamics 365. With a powerhouse team of over 120 professionals acrossERBrainsIndia, Dubai, UAE, and the USA, and over a decade of Microsoft Gold Competency in IT Service Management,we'reprimed to lead the charge into tomorrow's digital era!

Experience:

Location:

As a Digital MarketingExecutive, you willbe responsible fordeveloping, implementing, and managing our digital marketing campaigns across various channels. You will work closely with the marketing team to create strategies that align with our business goals and drive measurable results. Your role will involveoptimizingour digital footprint through data-driven decision-making, creative content creation, and strategic outreach.

Key Responsibilities:

• Campaign Management:

  Develop and execute digital marketing campaigns, including SEO/SEM, email marketing, social media, and paid advertising.

• Content Creation:

  Craft engaging content for various platforms, including website copy, blog posts, social media updates, and email newsletters.

• Analytics & Reporting:

  Monitor andanalyzecampaign performance using tools such as Google Analytics, Google Ads, and social media insights. Generate reports and provide actionable recommendations for optimization.

• SEO & SEM:

  Optimizewebsite content for search engines and manage pay-per-click (PPC) campaigns to improve search rankings and drive traffic.

• Social Media Management:

  Manage and grow our social media presence across platforms like Facebook, Instagram, LinkedIn, and Twitter. Create and schedule posts, engage with followers, and track social media metrics.

• Email Marketing:

  Design and implement email marketing strategies, including newsletters, promotional campaigns, and automated workflows. Monitor open rates, click-through rates, and conversion metrics.

• Market Research:

  Conduct research to understand market trends, competitor strategies, and target audiencebehaviors. Use insights to inform marketing strategies and tactics.

• Collaboration:

  Work with cross-functional teams, including sales, product development, and design, to ensure cohesive and effective marketing efforts.

Qualifications:

• Bachelor's degree in marketing, Business, Communications, or a related field.
• 3+ years of experience in digital marketing or a related role. Experience with [specific tools or platforms] preferred.
• Proficiencyin digital marketing tools such as Google Analytics, Google Ads, SEMrush, Hootsuite, or similar.
• Strong understanding of SEO/SEM principles and best practices.
• Excellent written and verbal communication skills.
• Ability toanalyzedata and provide insights to drive decision-making.
• Creative thinking with a strong eye for detail.
• Familiarity with content management systems (CMS) and basic HTML/CSS.

Preferred Qualifications:

• Certification in Google Analytics, Google Ads, HubSpot, or similar.
• Experience with marketing automation platforms.
• Knowledge of graphic design tools such as Adobe Creative Suite, Canva or any other designing tool.