Digital Marketing Executive

Digital Marketing Executive (SEO) Job Description

As an SEO Executive, you will be responsible for optimizing the company’s website to increase its visibility in search engines, drive traffic, and improve user engagement. You will work closely with the content and marketing teams to develop and execute SEO strategies aligned with our business goals.

Responsibilities

• Develop and implement effective SEO strategies.
• Conduct keyword research and analyse competitors.
• Monitor website performance and determine areas for improvement.
• Collaborate with the content team to create and optimize website content.
• Stay up-to-date with the latest SEO and digital marketing trends.
• Utilize various SEO tools for monitoring and reporting on campaign performance.
• Conduct regular technical SEO audits and implement necessary changes.
• Generate and analyse website traffic and performance reports.
• Ensure content meets search engine guidelines and best practices.

Qualifications

• Bachelor’s degree in Marketing, IT, or a related field.
• Proven experience as an SEO Executive or similar role.
• Thorough knowledge of web analytics tools (e.g., Google Analytics, SEMrush).
• Understanding of ranking factors and search engine algorithms.
• Proficiency with Screaming Frog.
• Familiarity with HTML and content management systems (CMS).
• Strong analytical skills and attention to detail.
• Excellent communication and teamwork abilities.

Skills

• SEO
• Google Analytics
• Keyword Research
• On-page Optimization
• Technical SEO Audits
• Content Optimization
• HTML
• CMS (e.g., WordPress)
• Web Traffic Analysis

Job Type: Full-time

Pay: ₹18,000.00 - ₹25,626.00 per month

Benefits:

• Cell phone reimbursement
• Provident Fund

Schedule:

• Day shift

Supplemental Pay:

• Overtime pay
• Performance bonus
• Yearly bonus

Work Location: In person

Expected Start Date: 31/07/2025