Digital Marketing Executive

Job description:

We are seeking a dynamic and results-driven Digital Marketing Executive to join our team. The ideal candidate will have a solid understanding of digital marketing strategies and techniques, with hands-on experience in SEO, SMM, PPC, GMB, and other digital marketing work. This role requires a candidate who is both creative and analytical, with strong personal and team coordination skills.

Key Responsibilities:

• Search Engine Optimization (SEO): Conduct keyword research, optimize website content, and implement link-building strategies to improve organic search rankings and drive traffic.
• Social Media Marketing (SMM): Develop and manage social media campaigns, create engaging content, and monitor social media channels to increase brand awareness and engagement.
• Pay-Per-Click (PPC) Advertising: Plan, execute, and optimize PPC campaigns on platforms like Google Ads, Bing Ads, and social media. Monitor and analyze campaign performance to maximize ROI.
• Google My Business (GMB): Manage and optimize GMB listings to improve local search visibility and drive foot traffic to physical locations.
• Content Creation: Collaborate with the content team to produce high-quality digital content, including blog posts, infographics, videos, and social media updates.
• Analytics and Reporting: Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics, SEMrush, and social media insights.
• Team Coordination: Work closely with the marketing team, designers, developers, and other stakeholders to ensure cohesive execution of marketing strategies.

Skills and Qualifications:

• Educational Background: A degree in Marketing, Business, Communications, or a related field is preferred.
• Experience: Minimum of 1 year of experience in digital marketing.
• Technical Skills:
• Proficiency in SEO tools (e.g., Ahrefs, Moz, SEMrush).
• Experience with PPC platforms (e.g., Google Ads, Facebook Ads).
• Knowledge of social media management tools (e.g., Hootsuite, Buffer).
• Familiarity with GMB and local SEO techniques.
• Basic understanding of HTML/CSS and website analytics tools (e.g., Google Analytics).

Job Types: Full-time, Permanent

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 1 year (Required)
• total work: 1 year (Required)

Work Location: In person

Job Type: Full-time

Pay: ₹10,000.00 - ₹15,000.00 per month

Benefits:

• Flexible schedule

Work Location: In person