Digital Marketing Executive

Digital Marketing Executive

About Expertise Station

Expertise Station is a global consulting and mentoring platform connecting SMEs with subject matter experts across finance, operations, QA, supply chain, and business growth. We are on a mission to empower small and medium businesses with world-class guidance to scale globally.

Role Overview

Digital Marketing Manager

Key Responsibilities

• Strategy & Planning

• Develop and implement digital marketing strategies aligned with business and revenue goals.
• Plan annual and quarterly digital marketing budgets and ROI targets.
  

• Performance Marketing

• Manage paid campaigns across Google Ads, LinkedIn, Meta, and other digital platforms.
• Optimize campaigns for CAC (Customer Acquisition Cost), ROAS, and lead generation.
  

• Content & SEO

• Build and oversee SEO strategy to improve organic visibility and traffic
• Collaborate with content team for blogs, thought leadership articles, and case studies
• Drive marketing automation and email campaigns for engagement.
  

• Analytics & Reporting

• Set KPIs, track campaign performance, and present reports to leadership
• Conduct A/B testing to optimize conversion funnels.
  

• Brand & Social Media

• Grow brand presence across LinkedIn, Twitter, and relevant industry platforms
• Engage with SME and Expert communities to build trust and visibility.
  

Key Requirements

• Bachelors or Masters degree in Marketing, Business, or related field.
• 1–7 years of proven experience in digital marketing, preferably in SaaS, consulting, or marketplace businesses.
• Strong hands-on knowledge of Google Ads, SEO/SEM, LinkedIn Ads, and analytics tools.
• Proven track record of scaling customer acquisition through digital channels.
• Analytical mindset with expertise in data-driven decision making.
• Excellent communication and stakeholder management skills.
  

KPIs / Success Metrics

• Monthly SME acquisition and Expert onboarding growth.
• CAC (Customer Acquisition Cost) vs. LTV ratio improvement.
• Website traffic, conversion rates, and organic ranking growth.
• ROI from paid media campaigns.
• Brand engagement and social media presence.
  

What We Offer

• Opportunity to build and scale a global SaaS marketplace from early stage.
• Competitive salary + performance-based incentives.
• Entrepreneurial, fast-paced, and learning-driven environment.
• Flexible working setup with global exposure.