Job
Description
Company: Albatroz (India) Private Limited ("Albatroz Solutions") Role.: Digital Marketing Executive Category: Marketing & Communications Location(s): Onsite Worker About Albatroz Solutions Established in 2018, Albatroz Solutions is an esteemed IT services firm that excels in offering consultation, implementation, deployment, and support for enterprise software within the domains of Project & Portfolio Management, Automation, and Business Intelligence. Our company stands at the forefront of the industry, assisting businesses in fully realizing their potential by harnessing the power of technology and optimizing their software investments. Our focus on excellence extends to our digital presence, which plays a key role in showcasing our capabilities, values, and customer success stories. The Website Developer will be pivotal in ensuring our online platform remains modern, secure, optimized, and aligned with our evolving business goals. Role Summary: The Digital Marketing Executive is a mid-level strategic role requiring 46 years of experience, responsible for leading and executing the digital marketing strategy for Albatroz. This individual will play a critical role in shaping the company's overall marketing direction, ensuring brand consistency, lead quality, and market visibility. The candidate will be responsible for creating a unified marketing approach, generating and managing leads, and aligning digital efforts with business goals. The role requires someone who can quickly understand our solution offerings, collaborate with internal teams (such as subject matter experts and web developers), and engage external vendors to optimize messaging and targeting. The Digital Marketing Executive will also be responsible for driving SEO strategy implementation, producing high-quality content, and designing marketing creatives for both digital and in-person campaigns. This includes creating and editing content for blogs, brochures, social media, and physical event collaterals such as backdrops and product literature. Who are we seeking? We are looking for a seasoned Digital Marketing Executive who: Has 4 to 6 years of relevant digital marketing experience, preferably in IT services or B2B SaaS/tech companies. Is proactive and hands-on with both strategic planning and daily execution of campaigns. Has excellent written and verbal English communication skills. Can work independently, collaborate with cross-functional teams, and drive measurable business results. Understands the nuances of marketing to enterprise technology buyers. Education & Experience Requirement: Bachelors or Masters degree in Marketing, Business, Communications, or related field. 4 to 6 years of professional experience in digital marketing with a proven track record of performance-led campaigns Skill & Will Requirement: Strong ability to strategize and execute targeted digital marketing campaigns focused on lead generation, brand visibility, and audience engagement. Proven experience in running LinkedIn marketing campaigns, Google Ads (Search, Display, Retargeting), and cold email outreach as core lead generation tactics. Skilled in refining campaign messaging, identifying the right audience segments, and optimizing content for conversion. Hands-on experience with email marketing tools (e.g., HubSpot, Mailchimp, Zoho Campaigns) and CRM platforms (e.g., Salesforce, Freshworks, Zoho CRM etc) to manage and nurture leads. Ability to create content for blogs, articles, white papers, landing pages, and emailsboth independently and from SME inputs. Proficient in design tools like Canva, Figma, or Adobe Suite to develop social media creatives, brochures, banners, and event backdrops. Strong understanding of SEO and SEM principles to support campaign visibility and website traffic goals. Knowledge or Experience in using WordPress CMS to align site content with campaign objectives and SEO strategy is a bonus. Alternately should be able to collaborate with the website developers to implement the same. Competent in Google Analytics 4, Search Console, and Tag Manager to measure and optimize campaign performance. Excellent English communication skillswritten and verbalfor content creation, campaign planning, and stakeholder communication. Highly organized, creative, and self-driven with the ability to manage multiple initiatives across platforms. Relevant certifications in Google Ads, Analytics, or CRM tools are a plus Roles and Responsibilities: Develop and execute digital marketing campaigns across LinkedIn, Google Ads, and cold email outreach to generate high-quality leads and increase brand visibility. Create and maintain a unified marketing strategy that aligns with business objectives and continuously refines messaging and targeting based on campaign insights. Collaborate with subject matter experts to convert raw inputs into effective marketing content including blogs, articles, landing pages, and white papers. Design and manage marketing creatives and digital assets , including social media posts, banners, brochures, backdrops, and sales collaterals. Work closely with the website development team to ensure SEO strategies are implemented effectively across web content and structure. Plan and manage email marketing campaigns (nurture sequences, cold outreach, newsletters) using tools like Mailchimp, Zoho, or HubSpot. Utilize CRM tools (e.g., Freshworks) to manage and track lead journeys, segment audiences, and analyze campaign performance. Own the execution and performance of LinkedIn Ads and Google Ads campaigns, including budgeting, audience targeting, and conversion tracking. Monitor campaign performance using Google Analytics 4 , Search Console , and other analytics tools; prepare insights and dashboards for reporting. Maintain a consistent brand voice across all digital platforms and ensure marketing assets meet Albatrozs design and quality standards. Stay up to date with digital marketing trends, tools, and best practices to continuously improve performance and innovation. Support physical marketing events by designing and coordinating required collaterals such as brochures, booth graphics, and presentation materials. If you want to fulfill your potential, be acknowledged for your achievements, and be given autonomy to make decisions for the tasks you own and customers you support; if you want to work with a company that respects you as an individual - recognizing both your needs at work, that supports your career aspirations then, Albatroz is where you belong.
