Digital Marketing (DME)

As a Digital Marketing professional at our organization, you will be responsible for creating and maintaining client relationships while being self-motivated and customer-focused. With a background in marketing research and statistical analysis, you will leverage your creativity to identify target audiences and develop engaging digital campaigns. Your experience in the industry will be crucial in executing digital marketing strategies effectively. You will be expected to possess solid knowledge of website and marketing analytics tools such as Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, among others. Your expertise in setting up and optimizing PPC campaigns on major search engines will be valuable. Additionally, familiarity with ad serving tools and basic knowledge of HTML, CSS, and JavaScript development will be beneficial for this role. Your responsibilities will include on-page optimization, planning and executing various digital marketing campaigns, managing social media presence, and analyzing the performance of campaigns against set goals. You will collaborate with internal teams to create landing pages, optimize user experience, and evaluate customer touchpoints across multiple channels. Furthermore, you will contribute to the development of growth strategies, content marketing plans, and editorial calendars aligned with business objectives. Your role will involve generating engaging content for different platforms, ensuring brand voice consistency, and engaging with the online community. Regular tracking of social media statistics, competitive analysis, and reporting on progress and engagement will be part of your routine tasks. To excel in this position, you should be a creative marketing professional with a strong content creation and writing background. Proficiency in Campaign Management Tools, Content Management Tools, and Web Analytics Tools is essential. Your ability to not only broadcast but also engage with the audience will be crucial for driving successful digital marketing campaigns. If you are someone who thrives in a dynamic digital marketing environment, enjoys analyzing data, and is passionate about leveraging digital channels to drive business growth, we invite you to join our team and contribute to our brand's success.,