Digital Marketing & Content Specialist in Delhi

Key Responsibilities

• Plan, create, and publish engaging content, including posts, videos, reels, carousels, and blogs across platforms
• Write clear and compelling captions, product descriptions, and ad copy
• Collaborate with designers and videographers or create content using tools like Canva and CapCut
• Maintain a consistent brand tone and visual identity
• Set up and manage Google Ads campaigns tailored to lead generation, sales, or awareness
• Conduct keyword research, create ad copy, and optimize bids and targeting
• Monitor performance metrics such as CTR, CPA, and ROAS and adjust campaigns to meet KPIs
• Track conversions using Google Analytics and Google Tag Manager
• Create and manage paid ad campaigns for brand awareness, engagement, or conversions
• Design ad creatives, set up custom audiences, and run A/B tests
• Optimize ads for reach, CTR, or ROAS based on campaign goals
• Run retargeting and lookalike audience campaigns
• Develop and manage content calendars for platforms like Instagram, Facebook, and LinkedIn
• Post regularly, engage with followers, and respond to DMs and comments
• Track performance using platform insights and generate reports
• Research trends, hashtags, and competitor content to stay ahead