Digital Marketing Associate

B2B Platform Management:
Manage and optimize presence on B2B platforms to drive lead generation and brand visibility. Develop strategies to target and engage business audiences across multiple platforms. Website Editing and SEO:
Oversee website content management, ensuring all information is accurate, up-to-date, and aligned with SEO best practices. Conduct keyword research and implement on-page and off-page SEO strategies to enhance search engine rankings and organic traffic. Analyze website performance using tools like Google Analytics, and make data-driven decisions to improve user experience and conversion rates. Designing and Social Media Marketing:
Create visually appealing digital assets for social media channels, websites, and email campaigns. Develop and execute social media marketing strategies to increase engagement, followers, and brand awareness. Manage social media accounts, schedule posts, and monitor performance metrics. Paid Advertising (LinkedIn Google Ads):
Plan, execute, and optimize paid advertising campaigns on LinkedIn and Google Ads. Monitor ad performance, adjust bidding strategies, and analyze ROI to ensure effective use of advertising budgets. Collaborate with the content and design teams to create compelling ad copy and visuals that drive conversions. Performance Analysis and Reporting:
Track and report on the effectiveness of digital marketing campaigns, using insights to refine strategies and improve outcomes. Present regular performance reports to management, highlighting key metrics, successes, and areas for improvement.